GM Tour
Work
UX Design
UI Design
Type
Web Platform
Client
G.M. Tour and Travel Co., Ltd.
Year
2022–2024
Designers
Panot Riankamol
Mookmanee Kongchanasombut
GM Tour provides a comprehensive, one-stop platform tailored specifically for tour operators managing airline bookings. Unlike traditional booking systems designed for individual users, GM Tour is purpose-built to support tour company administrators, enabling efficient handling of bulk ticket reservations for large groups.
The platform’s UX is thoughtfully designed to address the complexities of high-volume booking management. Key features include a streamlined workflow to minimizing cognitive load and optimizing task flows, ensure that users can manage group reservations seamlessly while maintaining high operational efficiency.
This specialized approach not only meets the unique demands of high-volume users but also enhances the overall experience by incorporating responsive design, clear navigation patterns, and filtering options to make large-scale ticketing as effortless as possible.
The UX workflow for managing large-scale bookings is highly intricate, especially given the need to handle substantial financial transactions associated with ticketing costs. Beyond booking functionalities, the system provides users with detailed information, such as the ticket issuer and the ticketing platform used. Additionally, users can efficiently manage reservations, adjust bookings, and transfer PNRs (Passenger Name Records), ensuring a seamless and controlled experience for handling complex booking operations.
Product design focuses on addressing user needs while aligning with the brand's image and values. In this project, both light and dark mode designs were explored. This decision was based on the insight that users from tour companies often spend extended periods on the platform booking tickets for travelers. Dark mode was considered more suitable for prolonged use due to its potential to reduce eye strain and enhance comfort. Additionally, the design incorporates tailored font styles, color palettes, and iconography to reinforce the brand's desired aesthetic and identity, ensuring a cohesive and user-friendly experience.
Users can efficiently manage every aspect of their bookings, including seat selection, meal pre-ordering, and baggage arrangements. The platform is specifically designed to handle a high volume of add-ons simultaneously, catering to the needs of large tour groups. Additionally, it provides tools for comparing flights, enabling users to identify the most suitable and cost-effective options for their tours, ensuring a seamless and optimized booking experience.
Considering the diverse user base, the platform design must accommodate both office-based users, who typically work on desktop computers, and field users, who prefer portable devices like tablets with sufficiently large screens for efficient use. Ensuring cross-device compatibility is essential to provide a seamless experience for all users involved in managing tour bookings, regardless of their preferred device or working environment. This approach guarantees accessibility and functionality for everyone, enhancing usability across different scenarios.
