UX Thailand
Work
Branding
Year
2023
The branding design for UX Thailand is crafted to align seamlessly with the diverse events hosted by the community, including both online and offline talks and conferences. The visual identity emphasizes creating a strong, memorable impression while enhancing brand recognition. By leveraging cohesive design elements, the branding ensures consistency across various platforms and touchpoints, fostering a sense of community and professionalism within the UX industry.
The design concept originates from everyday simplicity, emphasizing the essence of community connection. It draws inspiration from a post-it note, symbolizing collaborative brainstorming integral to the UX process, and a pixel, representing the foundational element of UI design. These two elements merge to create a visually cohesive and meaningful concept that highlights the synergy between UX and UI, reflecting the innovative spirit of the design community.
The color palette draws inspiration from the vibrancy of post-it notes, symbolizing the diversity and inclusivity of ideas contributed by the community. The colors were carefully blended against a dark background to enhance visual impact, with specific shades and names assigned to represent each event. Rigorous testing ensured all color combinations met WCAG accessibility standards for contrast and readability. The logo design, constructed from dots, seamlessly incorporates the chosen colors and layouts, creating a cohesive visual identity tailored for each event while maintaining clarity and brand recognition.
The content template designs for various media incorporate key visuals that align with the brand's identity. These visuals include imagery enhanced by the brand's signature lighting effects and layouts crafted to reflect current design trends. The templates are thoughtfully developed in both dark and light themes, offering versatility and adaptability for diverse applications. This approach ensures a modern, visually appealing aesthetic while maintaining brand consistency across platforms.
