Praram 9 Hospital
Work
UX Design
UI Design
Type
Website Application
Client
Praram 9 Hospital PCL.
Year
2017–2018
Designing the UX/UI for Praram 9 Hospital presented several challenges due to the complex and specialized nature of the healthcare industry. The design process required a keen understanding of the intricacies involved in medical terminology and workflows, as well as the need to simplify the experience for patients who may not be familiar with such language.
The interface had to be meticulously structured to ensure patients could easily navigate through various healthcare services. Detailed user flows were carefully mapped out to guide users through each step, from booking appointments to understanding medical information, ensuring a smooth and intuitive experience. The design focused on reducing cognitive load, using clear, concise language and accessible design principles to support patients in managing their healthcare with ease and confidence.
The research conducted focuses on understanding the specific needs of patients at private hospitals, particularly what users prioritize in their healthcare experience. The data reveals that users most often seek information regarding health conditions, benefits of services, and cost details. These insights are essential in shaping the design of the hospital’s digital interfaces, ensuring that the UX/UI is tailored to deliver these key pieces of information in an easily accessible manner.
After analyzing user preferences and needs, the next step involves defining the target user group for the hospital’s services. This includes profiling users based on key characteristics such as demographic information (age, medical history), motivations, and service-related needs. Additionally, potential concerns are considered to ensure the design meets users’ expectations and addresses any anxieties they may have about using the service.
By utilizing personas and user journey mapping, we can create more accurate profiles that reflect the real-world challenges patients face. This ensures the UX/UI design is tailored to be both inclusive and user-centric, with an emphasis on addressing the most common pain points in healthcare service navigation.
To ensure a seamless user experience, a user journey map should be defined to track and monitor key touchpoints where users interact with the hospital's services. This map helps identify areas that need improvement by focusing on users' needs and concerns throughout their journey. By mapping out the path users take, we can pinpoint both positive and negative experiences, providing valuable insights into where the design may be lacking or excelling.
The journey map should include all critical stages, such as appointment booking, navigation within the app or website, and interactions with hospital staff. This helps in identifying pain points and friction areas—where users experience difficulty or confusion—and offers clear direction on where design improvements should be made to bridge the gaps in the user flow. Touchpoints should also be assessed to understand which interactions create satisfaction and which may need refinement.
Defining a clear core brand identity is essential in ensuring users can easily recognize your product through its visual language. Establishing a style guide prior to designing the app or website screens helps maintain consistency in the design elements such as colors, typography, iconography, and overall aesthetic. This guide acts as a reference for creating cohesive user interfaces that reflect the brand’s values and tone, making the experience more intuitive and engaging for users.
A well-defined style guide also streamlines the design process, as it provides designers with predefined rules, ensuring that all screens align with the overall brand message. This consistency enhances brand recognition and builds trust with users, as they encounter a familiar visual identity across various touchpoints of the product.
