Talaad Thai
Work
App Design
UX Design
UI Design
Type
Mobile Application
Client
Freshliving Co., Ltd.
Year
2022
Designers
Panot Riankamol
Nabhak Somyanontanakun
Wiphan Suksabay
Pornchai Paenkhumyat
Overview
Talaad Thai, the largest agricultural and agro-industrial market in Thailand, is embracing the digital era by developing an application tailored to modern shopping behaviors. The app serves as a comprehensive marketplace, consolidating shops within Talad Thai and enabling users to browse, order, and receive products from multiple vendors in a single, streamlined transaction.
Background
The user-centric platform is designed to enhance convenience for customers by simplifying the shopping process while simultaneously boosting revenue opportunities for market tenants. Key UI/UX design elements include an intuitive product search system, seamless order management, and a unified delivery interface that ensures orders from various vendors arrive together. By aligning with current digital trends, the application not only modernizes the shopping experience but also reinforces Talad Thai's position as a leader in Thailand's agricultural market.
Researches and Wireframing
The app is designed with a user flow that aligns with the familiarity and preferences of Thai users, who form its primary target audience. The intuitive UX structure ensures ease of navigation, creating a seamless experience tailored to local shopping behaviors. To attract and retain customers, the app incorporates promotional features, such as discounts, to encourage engagement and drive repeat usage.
Additionally, users can conveniently search for their preferred stores, fostering stronger brand loyalty and enhancing relationships between users and vendors. The product catalog is structured with customization options, allowing customers to select variations that suit their specific needs. This combination of thoughtful design, personalized interactions, and promotional strategies ensures a dynamic and user-centric marketplace experience.
Mood and Tone
The design prioritizes accessibility to cater to a diverse audience, including users of all ages, who primarily seek fresh produce, fruits, and vegetables from the market. To create a familiar yet modern aesthetic, the market’s signature green color has been refreshed with a more accessible and contemporary tone, appealing to both traditional and digital-savvy users.
Key UI/UX elements include the use of clear, media-rich visuals integrated into each menu. These images serve as intuitive guides, helping users quickly identify categories and navigate the app with ease. The emphasis on visual communication not only enhances usability but also ensures that the platform feels approachable and engaging for a broad demographic, aligning seamlessly with the market's core identity.
Designs
The use of visual elements plays a key role in enhancing the user experience by making product categories easily identifiable and facilitating a smoother navigation process. These visuals not only improve functionality by helping users locate desired items more efficiently but also add vibrancy, making the interface more visually appealing and engaging.
The application is designed as a comprehensive marketplace, where users can seamlessly browse products, complete payments, and enjoy the convenience of doorstep delivery. By integrating features such as intuitive category visuals and streamlined workflows for shopping and order management, the platform ensures a cohesive and delightful user journey. From selection to checkout.
